Company assessments
Follow the relationship.
CHI evaluates the accumulated direction of a customer relationship, not a single bad decision, price increase, or frustrating support call.
Quick look
Company assessment
Streaming→
Netflix
ConcerningCHI 53 / 100
Advertising CreepPrice CreepFeature Fragmentation
Streaming→
Spotify
ConcerningCHI 49 / 100
Price CreepAdvertising CreepDefinition Narrowing
Streaming→
Prime Video
ConcerningCHI 58 / 100
Advertising CreepPlatform Lock-InConvenience Tax
Ticketing→
Ticketmaster
ConcerningCHI 63 / 100
Choice IllusionPlatform Lock-InConvenience Tax
Travel→
Delta Air Lines
Mixed: score reservedCHI Pending / 100
Access DowngradingPaywall CreepLoyalty Penalty
Dating→
Bumble
ConcerningCHI 70 / 100
Weaponized CuriosityArtificial ScarcityUpgrade Escalation
Dating→
Tinder
HostileCHI 68 / 100
Weaponized CuriosityUpgrade EscalationPaid Visibility
Travel→
Emirates
ConcerningCHI 48 / 100
Access DowngradingPaywall CreepLoyalty Penalty
Streaming→
DAZN
Mixed: score reservedCHI Pending / 100
Price CreepPaywall CreepLock-In / Exit Resistance
Streaming→
Disney+
Mixed: score reservedCHI Pending / 100
Price CreepAdvertising CreepAccess Downgrading
Streaming→
HBO Max
Mixed: score reservedCHI Pending / 100
Upgrade EscalationPrice CreepAdvertising Creep
Technology→
Amazon Alexa
Mixed: score reservedCHI Pending / 100
Advertising CreepPromise ReversalPaywall Creep
Productivity Software→
Dropbox
Customer-FriendlyCHI 39 / 100
Access DowngradingUpgrade EscalationComplexity Creep
Productivity Software→
Zoom
FairCHI 28 / 100
Access DowngradingPlatform CreepFeature Erosion
Productivity Software→
Canva
WatchfulCHI 38 / 100
Allowance CompressionReference-Price ErasureGrandfather Starvation
Productivity Software→
Adobe
ConcerningCHI 50 / 100
RentalizationCancellation FrictionUpgrade Escalation
Technology→
Apple
Customer-FavorableCHI 66 / 100
Platform Lock-InDependency MonetizationExit Resistance
Luxury→
Rolex
FairCHI 28 / 100
Opaque ScarcitySoft Scarcity LeverageArtificial Scarcity: rejected
Luxury→
Ferrari
Mixed: score reservedCHI Pending / 100
Scarcity LeverageOpaque ScarcityArtificial Scarcity: rejected
Luxury→
Lamborghini
Low hostilityCHI 18 / 100
Functional FragmentationManaged ScarcityArtificial Scarcity: not established
Social Media→
ConcerningCHI 64 / 100
Data CreepAlgorithmic ReplacementPreference Amnesia
Social Media→
ConcerningCHI 70 / 100
Algorithmic ReplacementAdvertising CreepPreference Amnesia
AI→
Anthropic
Special InvestigationNo score assigned
Usage transparency, capacity, and paid continuation
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