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How it works

Dependency accumulates through data, integrations, connected products, workflows, relationships, and habits. Each addition raises the cost of an exit.

Because customer departure is what makes an adverse change expensive, rising dependency lowers the practical cost of imposing one. The company's leverage grows as a by-product of the customer's convenience.

Recognition checklist

What to look for

01

Exit cost rises before terms change

Dependency is built during the period when the relationship is favorable to the customer.

02

Adverse changes follow accumulation

Price, restriction, or advertising increases arrive after switching has become expensive, not before.

03

Departure stops disciplining the deal

Customers register dissatisfaction without leaving, and the change holds.

How it is applied

Applying the principle

Raising a price is much safer when leaving requires migrating years of data, replacing connected products, and rebuilding established workflows.

The principle underpins Dependency Stack, Platform Lock-In, and Exit Resistance. It is applied during assessment rather than scored on its own.

Important distinction

Theoretical, not an accusation.

The Dependency Principle is a theoretical CHI principle. It describes a structural relationship between dependency and leverage. It does not assert that any particular company has used that leverage.

It is what makes lock-in worth measuring. Dependency Stack describes the accumulated position; this principle explains why that position matters.