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SiriusXM · CHI Company Investigation · Streaming

SiriusXMSirius XM Radio LLC · Satellite radio and streaming subscriptions · Subscribers

Conclusion: Supports · Scope: cancellation and retention architecture · Not a finding of fraud · No score assigned

Signing up takes a web page. Leaving takes a negotiation. Unless you live in New York.

A New York court found that SiriusXM’s cancellation process was unlawfully harder to use than its signup, because cancelling required a live agent trained to present several retention offers first. The ruling was unanimously affirmed on appeal. After it, SiriusXM opened an agent-free online cancellation path for New York residents who bought online. Whether customers elsewhere can now cancel online without an agent is not established.1,2,12

4–5Retention offers agents were usually told to present, SiriusXM training material
11.5 / 30Average minutes to cancel by phone / chat, SiriusXM data cited by the NY AG (historical)
6 Nov 2025Appellate court unanimously affirms the ROSCA violation
27 Nov 2024Agent-free online cancellation for qualifying New York customers

The offer count is a court finding from SiriusXM’s own training material. The cancellation times are SiriusXM data cited by the New York Attorney General from the period it investigated; they are not current averages.1,15

Court findingheld by a court, or undisputed in the record AG allegationpleaded by the Attorney General, not adjudicated SiriusXM statementSiriusXM’s terms, pages or filings CHI readingCHI’s interpretation User reportsrecurring pattern only, never proof
● Estimated read 10 min
01 · The asymmetry

Starting to pay is self-service. Stopping was a conversation.

It was undisputed in court that customers could subscribe without interacting with a live agent but had to interact with one to cancel. The court added the “inevitable wait times” of a live channel and the offers made before cancelling, and concluded the cancellation procedure was “clearly not as easy to use as the initiation method.”1

Court findingSiriusXM plans page and terms

Sign up

  • Self-service web checkout from the plans page.
  • No live agent.
  • Available around the clock.
  • Promotional price up front: “$1 for 3 months” on each headline plan when this page was built.SiriusXM plans page, read 12 Oct 202610

Cancel · the standard path the court reviewed

  • A live agent, by phone or online chat.
  • Phone queue, or a chat queue, before reaching an agent.
  • Questions, then retention offers, one at a time.
  • “Usually 4 or 5” offers per SiriusXM training material.
  • Average 11.5 minutes by phone and 30 by chat in SiriusXM data cited by the Attorney General.Historical; see section 031,15

Historical and current. The cancellation column describes the process the court reviewed. Today, New York residents who bought online can cancel online without an agent (section 05). SiriusXM’s customer agreement, last updated 5 June 2025, still names phone and online chat as the channels for direct-billed subscriptions.8,13

02 · The retention machine

What happened after a customer said “cancel”.

The sequence below comes from the court record, which quotes SiriusXM’s own training material. It is not a reconstruction from customer complaints. The appellate court summarized it as a “multi-tiered script, multiple save offers, and pressure tactics to opt into a new plan.”1,2

  1. 1 · EnterCancellation channel

    Phone or online chat; a queue before an agent.

  2. 2 · QuestionsListening habits

    The agent evaluates the customer before any cancellation.

  3. 3 · OffersRetention offers

    Presented one by one.

  4. 4 · Guidance“Usually 4 or 5”

    Agents use “best judgment” on the maximum; up to seven occurred.

  5. 5 · RefusalAnother offer

    Each “no” can open the next round.

  6. 6 · ExitCancellation

    Processed if the customer keeps declining.

Customer asks to leaveCustomer must decline repeatedly →
“Think of every ‘No’ simply as a request for more information.”

SiriusXM agent training material, quoted by the New York Supreme Court in its 21 November 2024 decision. This is the company’s own instruction, not a customer’s description.1

Also in SiriusXM’s training material

Instructions that favoured the customer

  • Be “fast, friendly, and efficient” when a customer “simply no longer wants SiriusXM”Quoted in the trial decision1
  • “Remember, it’s ok to let a Customer leave if we can no longer meet their needs!”Quoted in the trial decision1
Incentives · as the court described them

Retention-linked pay, with safeguards

The Attorney General argued agents were incentivized partly on how many cancelling subscribers they retained. The court said incentives tied to retention “certainly” had the potential to create an atmosphere conducive to fraud, but found SiriusXM had taken “repeated steps to avoid creating such an atmosphere.”1

Both sets of instructions existed. The offer sequence came first by design.

SiriusXM’s explanation. SiriusXM told the court that many customers who call to cancel are “in reality looking to get a discount on their service”, and that agents are directed to respond by offering deals before cancelling.1

03 · Measuring the friction

The friction in numbers, from the period the court reviewed.

These are the strongest numbers available, and none of them is current. The timing data is SiriusXM’s own, as cited by the Attorney General for the period it investigated, principally 2019–2021. No current national average has been published.1,15

Average phone cancellation · SiriusXM data cited by the AG11.5 min
Average chat cancellation · SiriusXM data cited by the AG30 min
Offers agents usually presented · training material4–5
Offers possible in one call · court recordUp to 7
Callers who abandoned the phone queue, 2019 and 2021 · AG allegation578,000+

SiriusXM’s counter-figure. SiriusXM said that in 2021 its online chat agents responded to consumer messages within 36 seconds to 2.4 minutes on average.15

04 · The court finding

Unlawful friction, three times in court. Fraud, never found.

The federal Restore Online Shoppers’ Confidence Act (ROSCA) requires a “simple mechanism” to stop recurring charges for subscriptions sold online. A New York court held that SiriusXM’s process failed that test, an appellate panel agreed unanimously, and an injunction followed.1,2,3

Trial decision · NY Supreme Court

21 November 2024

ROSCA Violated · summary judgment for the State

Cancelling was “clearly not as easy to use as the initiation method”, and the number of save offers caused “unreasonable delay”. ROSCA’s “simple” standard was held not unconstitutionally vague.1

CaseIndex No. 453325/2023, Frank, J.
Appellate Division · First Department

6 November 2025

Affirmed Unanimously, on all counts

“The multi-tiered script, multiple save offers, and pressure tactics to opt into a new plan render respondent’s cancellation policy not simple, convenient, or even straightforward.”2

Citation243 AD3d 424
Injunction and accounting · court order

1 April 2026

Enjoined For New York online purchasers

SiriusXM may not give those consumers a cancellation method using a multi-tiered script, multiple save offers and pressure tactics. It must account for New York online purchasers from 1 Jan 2019 to 27 Nov 2024, including cancellation attempts and charges. Damages remain outstanding.3

StatusDamages to be assessed
This is a finding about structural friction, not deception.

Four of the Attorney General’s five claims failed, including fraud under Executive Law §63(12), deceptive practices under GBL §349 and New York’s automatic-renewal statute. Customers had been told when signing up that they must contact SiriusXM to cancel, so the process was, in the trial court’s words, “frustrating, but it is not deceptive.” CHI’s finding rests on the ROSCA holding alone.1,2

SiriusXM’s position. After the trial ruling SiriusXM said the court “did not find that SiriusXM ever deceived anyone or committed any fraud” and called the violations “technical”. In its filings it says it has substantial defences.13,16 Out-of-state reach. The courts held the Attorney General cannot recover for consumers outside New York, whose calls were handled by agents in the Philippines. That question is now before the Court of Appeals.2,4

05 · New York: the natural experiment

Same company, same product, same goal. A different exit where a court required it.

SiriusXM’s own SEC filings confirm the difference. “As a result of the Court’s findings, we now permit New York residents who purchase a subscription online to also cancel that subscription online.”12

New York · qualifying online purchaser

Agent-free online cancellation

  • Introduced 27 November 2024SiriusXM 10-Q: “As of November 27, 2024”13
  • Implemented after the court rulingSiriusXM 10-K12
  • Protected by the April 2026 injunctionCourt order3
Broader contractual path

Phone or online chat

  • “All Subscriptions may be cancelled by phone or online chat”; other means “where required by law”Customer agreement, last updated 5 Jun 20258
  • Agent interaction remains built into both channels
  • The public help page also lists the Online Account Center’s Subscriptions tab, with no state namedHelp page, read 12 Oct 20269
SiriusXM showed it can provide agent-free online cancellation. It did so where it was compelled.
Not established: whether all non-New-York customers can now cancel online without an agent.

The contract and the SEC filings describe online cancellation as a New York accommodation; the help page suggests a broader online option. CHI did not test a logged-in cancellation from any state, so it does not know what the Subscriptions tab does for a non-New-York satellite subscriber. This page does not claim that customers outside New York must call.

Decision to New York path6 daysRuling 21 Nov 2024; online path from 27 Nov 20241,13
App-only streaming plansSelf-serveBought on siriusxm.com, cancelled in the online account, in every state8
Earlier precedent · 2020ChatTrade press linked a new chat cancellation route to California’s online-cancellation law; secondary source17

The federal backstop that did not arrive. After the trial ruling SiriusXM said it would abide by the FTC’s “click to cancel” rule.16 The Eighth Circuit vacated that rule on 8 July 2025, before it took full effect; the FTC has since begun a new rulemaking, according to law-firm reports.18,19

06 · Signup vs. cancellation

The two doors, side by side.

 Sign upCancel
Live person requiredSign upNoCancelHistorically yes
AvailabilitySign upWeb, 24/7CancelPhone 8–8 ET · chat 24/7
Commercial persuasionSign upPromo offerCancelMultiple retention offers
Average timeSign upNot measuredCancel11.5 min phone · 30 min chat, historically
Customer objectiveSign upBegin payingCancelStop paying
New York reformSign upn/aCancelAgent-free online path
Sources: trial decision (agent requirement), SiriusXM plans page and contact page (signup, hours), customer agreement (channels), SiriusXM data cited by the Attorney General (times), SiriusXM 10-Q (New York). Signup step count was not measured.1,8,10,11,13,15
07 · Price as a retention tool

The cancellation channel is also a pricing channel.

The discounts are delivered at the exit. SiriusXM’s defence in court was that many people who say “cancel” want a better price, and its agents respond with deals. A customer who never asks to leave never reaches that conversation.1

New customer · plans page$1For the first 3 months, then list price10
Passive renewal · plans page$25.99All Access list price per month, renewing automatically10
Threatened to leave · user reports~$4–$8Per month, typically for 12 months, as repeatedly reported by customers User reports21,22

The $4–$8 range is not a published SiriusXM price. It is a pattern repeated across years of customer forum reports; offers vary by customer and are not universally available.

“Our promotional pricing strategy is widely known, which interferes with our ability to collect our ordinary subscription prices.”

SiriusXM 2025 annual report (Form 10-K), risk factors. The same passage says a substantial percentage of subscribers are on promotional plans, that SiriusXM has historically been unsuccessful in moving many of them to higher-priced plans, and that many cancel when offered a higher price.12

Passive customer

Lets the plan renew. The customer agreement allows renewal “at the rates in effect at the time of each renewal”; cancelling must happen at least 24 hours before the renewal date.8

Active customer

Threatens to leave, sits through the offers, and may receive a substantial discount. The cancellation gate is also a price-discrimination mechanism.

08 · Inertia monetization

Price discrimination by tolerance for hassle.

The same gate sorts customers into three groups. Customers willing to endure the cancellation interaction can obtain better economics. Customers who do nothing remain at materially higher renewal prices. That monetizes differences in attention, persistence, willingness to negotiate and tolerance for hassle.

CHI reading

Leaves after effort

  • Persists through the queue and the offersExit is possible; it costs time

Stays, at a discount

  • Negotiates and accepts a retention offerPays far less than list, until the offer ends

Never calls, pays list

  • Lets the subscription renewFunds the ordinary price SiriusXM says is hard to collect

An analytical finding, not a new Lexicon category. It is related to the Lexicon entry Exit Resistance. Other inertia mechanics in SiriusXM’s terms: selling or trading in a vehicle, or not using the service, does not cancel a subscription.8

09 · The historical pattern

More than a decade of regulatory attention to the same exit.

In 2014 SiriusXM agreed with 45 states and the District of Columbia to make cancelling easier. In 2024 a New York court found its cancellation process unlawfully harder than signup.6,1

  1. 4 Dec 2014
    45 states + DC settlement, $3.8 million

    SiriusXM agrees to clearer renewal disclosures and to revise its cancellation procedures to make cancelling easier. SiriusXM denied wrongdoing.6,7

    Settlement, no admission
  2. 20 Dec 2023
    New York Attorney General files its petition

    Five claims, including fraud, deception, New York’s automatic-renewal law and ROSCA.1

    AG allegation
  3. 21 Nov 2024
    Trial court finds a ROSCA violation

    Four other claims dismissed; damages assessment ordered.1

    Court finding
  4. 27 Nov 2024
    Agent-free online cancellation for qualifying New York customers

    New York residents who bought online can cancel online.13

    SiriusXM statement
  5. 8 Jul 2025
    Federal click-to-cancel rule vacated

    Eighth Circuit, on procedural grounds.18

    Secondary report
  6. 6 Nov 2025
    Unanimous appellate affirmance

    Appellate Division, First Department.2

    Court finding
  7. Feb 2026
    Other governmental investigations disclosed

    SiriusXM’s 10-K says other authorities have begun investigations into its consumer practices, including how customers can cancel.12

    SiriusXM statement
  8. 1 Apr 2026
    Injunction and accounting order

    Covers New York online purchasers.3

    Court order
  9. 14 May 2026
    Out-of-state recovery goes to the Court of Appeals

    Leave granted on a certified question; pending.4

    Court record
10 · What strengthens the finding

The strongest evidence comes from courts and from SiriusXM itself.

Adjudicated or admitted

  • A final, unanimous appellate holding on the central point2
  • SiriusXM’s own retention training material in the court record1
  • SiriusXM’s own cancellation-time data, as cited by the Attorney General15
  • SiriusXM’s SEC disclosures on promotional pricing12

Pattern over time

  • The 2014 multistate settlement on cancellation, ten years before the ruling6
  • Agent-free cancellation built within days of the New York ruling, for New York13
  • Continuing governmental interest disclosed in 202612
11 · What weakens the finding

What weighs against a hostile reading.

Listed so that the evidence can be weighed, with full credit to SiriusXM.

Legal posture

No fraud, no deception

  • Four of five New York claims were dismissed.1
  • The courts did not find fraud or deception.2
  • Training material also told agents to be fast and to let customers leave.1
Customer benefit and reform

Some customers gain; the process changed

  • Some customers use cancellation calls to negotiate lower prices, and benefit.
  • Cancelling is now materially easier in New York.13
  • App-only plans cancel self-service.8
  • The help page now suggests broader online cancellation may exist.9
  • Satellite plans can be paused for up to six months once a year.8
Evidence limits

Old numbers, untested flows

  • The timing metrics are historical, not current.
  • The current nationwide logged-in cancellation flow was not tested.
  • Record-low churn of about 1.4% in Q2 2026 has other stated causes, including continuous service and lower vehicle-related churn, and cannot be attributed to cancellation friction alone.14
12 · What is not established

What this page does not claim.

About intent and conduct

  • That SiriusXM intended to deceive customers.
  • That employees were told to refuse legitimate cancellation requests.
  • That billing after cancellation is systematic. It is alleged in some consumer accounts, not found.
  • Whether all non-New-York customers can now cancel self-service online.
  • Whether the 578,000 callers who abandoned the queue stayed subscribed and kept paying.

About the numbers

  • The exact current signup screen count.
  • The exact current cancellation screen count.
  • Current national cancellation times.
  • The current save rate.
  • How much revenue cancellation friction produces.
13 · Fixed under pressure

The New York fix gets full credit. It does not rewrite the record.

Under the CHI principle of Fixed Under Pressure, a correction is credited in full when describing the customer’s current experience, whatever prompted it. External compulsion is recorded separately and does not erase earlier conduct.

The experienceImprovedNew York online purchasers can cancel online without an agent.
The causeLitigationIntroduced after the adverse ruling, and now backed by an injunction.
The historyUnchangedThe 2024 finding and the pending damages stand; this is the POST state.
14 · Before, during and after

What is historical, what changed, and what is still open.

PRE

  • Agent-gated cancellation nationallyThe process the court reviewed

Implementation · 27 Nov 2024

  • Agent-free online cancellation for qualifying New York online purchasers

POST · 2025–2026

  • New York process reformed and enjoined
  • National customer agreement still names phone and chat
  • Nationwide self-service status unresolved

Pending

  • Damages in New York
  • Out-of-state reach, at the Court of Appeals
  • Other governmental investigations
  • Federal rulemaking

Final CHI assessment · Supports

SiriusXM turned cancellation into a pricing desk.

SiriusXM’s cancellation friction was not inferred from customer annoyance alone. A court found the process unlawfully harder than signup, SiriusXM’s own training material documented a multi-offer retention architecture, and the company created an agent-free alternative when compelled to do so in New York.

Customers willing to negotiate could receive substantial discounts. Customers who persisted could leave. Customers who did neither remained on ordinary renewal economics. That makes the friction economically meaningful, even though the available evidence does not quantify its revenue contribution.

The verdict concerns SiriusXM’s cancellation and retention architecture. It is not a finding that SiriusXM committed fraud. No numerical CHI, CVI or CFS score has been assigned.

ROSCA violationAffirmed
Offers usually presented4–5
New York online cancelSince Nov 2024
Fraud or deceptionNot found
Nationwide self-serviceUnresolved
CHI conclusionSUPPORTS

SiriusXM made subscribing self-service,
but historically made cancelling a negotiation.

Sources

Evidence behind this page.

Every statement on this page comes from the SiriusXM CHI research memo (12 October 2026) and traces to a source below. Primary sources lead. Court quotations were checked against the published decisions; SiriusXM pages were read on 12 October 2026. Secondary and user-generated sources are used only where primary evidence does not reach, and user reports only as patterns.

  1. Decision and order, People of the State of New York v. Sirius XM Radio Inc., Sup. Ct. N.Y. County, Index No. 453325/2023, 21 Nov 2024, 2024 NY Slip Op 34113(U). nycourts.gov Primary
  2. Matter of People v. Sirius XM Radio Inc., App. Div. 1st Dept., 6 Nov 2025, 243 AD3d 424, 2025 NY Slip Op 06145. nycourts.gov Primary
  3. Decision and order on motion (injunction and accounting), People v. Sirius XM Radio LLC, 1 Apr 2026, 2026 NY Slip Op 31328(U). nycourts.gov Primary
  4. New York Court of Appeals, new filings, 22–28 May 2026, APL-2026-00071. nycourts.gov Primary
  5. New York Attorney General, “Attorney General James Stops SiriusXM from Trapping New York Customers in Unwanted Subscriptions”, 22 Nov 2024. ag.ny.gov Primary
  6. Nevada Attorney General, “$3.8 Million Multistate Settlement with Sirius XM”, 4 Dec 2014. ag.nv.gov Primary
  7. Tennessee Attorney General, multistate settlement release noting SiriusXM denied wrongdoing, 4 Dec 2014. tn.gov Primary
  8. SiriusXM Customer Agreement, last updated 5 Jun 2025 (read 12 Oct 2026). siriusxm.com SiriusXM
  9. SiriusXM Help Center, “How do I manage or cancel my service?” (read 12 Oct 2026). siriusxm.com SiriusXM
  10. SiriusXM plans page and offer details (read 12 Oct 2026). siriusxm.com SiriusXM
  11. SiriusXM Contact Us page, call-centre and chat hours (read 12 Oct 2026). siriusxm.com SiriusXM
  12. Sirius XM Holdings, Form 10-K for fiscal 2025, filed 5 Feb 2026 (risk factors; legal proceedings). sec.gov SiriusXM
  13. Sirius XM Holdings, Form 10-Q for the quarter ended 30 Jun 2026. sec.gov SiriusXM
  14. Sirius XM Holdings, second-quarter 2026 earnings release, 30 Jul 2026. sec.gov SiriusXM
  15. Associated Press, “New York sues SiriusXM, accusing company of making it deliberately hard to cancel subscriptions”, 21 Dec 2023 (petition details and company response). wcax.com Secondary
  16. Spectrum News, “Court rules SiriusXM made it hard to cancel subscriptions”, 22 Nov 2024 (SiriusXM statement). spectrumlocalnews.com Secondary
  17. The Desk, “SiriusXM quietly adds option to cancel service online”, Feb 2020. thedesk.net Secondary
  18. Latham & Watkins, “Eighth Circuit Vacates FTC’s Click-to-Cancel Rule”, July 2025. lw.com Secondary
  19. BCLP, “Is the Demise of the FTC’s Click-to-Cancel Exaggerated?”, 23 Mar 2026. bclplaw.com Secondary
  20. Unstar, “Can’t Cancel SiriusXM? 61 of 697 Reviews”, 1 Sep 2026. unstar.app User-generated
  21. Slickdeals, existing-customer retention pricing thread. slickdeals.net User-generated
  22. Early-Retirement.org forum, “Annual Sirius XM Dance”. early-retirement.org User-generated

Limits carried onto this page. CHI did not open an account, so neither the signup flow nor the cancellation flow was walked through, in New York or elsewhere, and no screen or click counts are given. The cancellation times and the 578,000 figure are from the Attorney General’s petition as reported, based on SiriusXM data from the period investigated. Retention prices come from customer reports, not SiriusXM. A September 2026 analysis of app-store reviews found recurring reports of chat-based retention and of charges after cancelling20; CHI treats these as patterns only.

Status. Research frozen 12 October 2026. No numerical CHI, CVI or CFS score has been assigned; scoring is reserved for a later calibration stage.

Reading this beside the rest of the index

Subscriptions, and what it takes to leave one.

SiriusXM is assessed here on the cost of exit, not the quality of its programming. Spotify shows another audio subscription in the same sector; the Exit Resistance entry in the Lexicon describes the pattern in general. Read the methodology for why no score is assigned yet.