CHICustomer Hostility Index

CHI Editorial

Company Comparisons

Head-to-head analysis across companies: the same question asked of several businesses at once, so the differences between them are the finding.

  1. CHI Company Comparison · Automotive

    Ferrari, Tesla & Rolls-Royce

    Three different ways to control the customer: before the sale, after it, and inside production.

    Pricing Power Access & Allocation Customer Control     View the comparison
  2. CHI Company Comparison · Automotive

    Italian Supercars vs. British Bespoke Luxury

    Ferrari, Lamborghini, Rolls-Royce and Bentley sell access in four different currencies. Only one is simply money.

    Exclusivity Customer Access Brand Control     View the comparison
  3. CHI Company Comparison · Airlines

    Delta, Emirates, Singapore Airlines & United

    Every airline improved the airplane. The argument is about the ticket.

    Pricing & Fees Customer Experience Loyalty Programs     View the comparison
  4. CHI Company Comparison · Dating

    Tinder, Bumble, Hinge, Raya & Luxy

    Which app is designed to lose its best customer?

    Monetization User Experience Long-Term Value     View the comparison
  5. CHI Company Comparison · Luxury

    Rolex, Patek Philippe, Audemars Piguet, Ferrari, Lamborghini & Hermès

    Six ways to say “not yet”: the six scarcity-administration models set side by side.

    Scarcity Models Customer Treatment Secondary Markets     View the comparison
  6. CHI Company Comparison · Software

    Dropbox & Zoom

    When simplicity became a platform — and who was made to carry the new complexity.

    Product Evolution Pricing Strategy Customer Impact     View the comparison