How it works
Notification Saturation expands the number of events considered notification-worthy: recommendations, suggested posts, network updates, promotional offers, reminders, trending content, activity summaries, and other prompts.
The platform gains another route back into the customer's attention even when the underlying event carries little urgency.
Recognition checklist
What to look for
Low-value events generate alerts
Recommendations, suggestions, promotions, or weakly relevant activity are treated like meaningful updates.
Multiple channels repeat the contact
The same product reaches the customer through badges, push notifications, email, and in-app alerts.
Attention becomes the objective
The notification's primary value is bringing the customer back rather than communicating something necessary.
Where it appears
Associated companies
Important distinction
Volume alone does not define saturation.
A customer can reasonably choose to receive frequent alerts from a time-sensitive service. CHI focuses on low-value, weakly requested, or engagement-oriented notifications whose volume exceeds their informational value.