Special Investigations

8 investigations

Latest investigation

Editorial render of a McDonald’s restaurant interior.

CHI Special InvestigationMcDonald’sThe Experience LayerFood & Local CommerceCustomer-Value Exchange

All Investigations

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RobinhoodWhat Does “Free” Cost?MoneyCash Yield

LuxyThere’s an F-Word for That.DatingGeographic Relevance

Anthropic / ClaudeWhat Exactly Did I Buy?AIUsage Opacity

X / TwitterWhat Actually ChangedPlatformTwo-Regime Comparison

OpenAI / ChatGPTSame Price. Different Product.AIEntitlement Drift

Mark CubanThe Price-Setter TestFounder-LevelPrice-Setter Thesis

Elon MuskAsymmetric CommitmentFounder-LevelMulti-Company