CHICustomer Hostility Index

CHI Editorial

Special Investigations

Deeper research and investigative projects that go beyond a standard company assessment.

  1. Editorial illustration of Mark Cuban with pharmacy imagery. Founder-Level Investigation

    Mark CubanThe Price-Setter Test

    Cost Plus Drugs was not a one-off — but the pattern stops where Cuban stops controlling the price the customer sees. Broad founder thesis: weakly supports. Narrower price-setter thesis: supports.

    Price-Setter Thesis Founder Behaviour Confidence: Medium     Open investigation
  2. Editorial illustration of Elon Musk with launch imagery. CHI Special Investigation

    Elon MuskAsymmetric Commitment

    Across Tesla, X, Starlink and xAI: what Musk says, what customers sign and who bears the gap. Includes visual BRIEF and evidence-rich FULL reading modes.

    Multi-Company Analysis Founder Behaviour Evidence-Rich     Open investigation